MUMBAI: Sachin Tendulkar is not only ruling the cricket field with his free-flowing strokes but is also scoring in the advertising world. Coca-Cola is signing up Sachin Tendulkar as its brand ambassador, sources familiar with the development say. |
The three-year deal is valued at around Rs 200 million,the sources add.  When contacted, a Coca-Cola spokesperson declined to comment. |
Coke will be shooting a new television commercial ahead of the World Cup, the sources say. |
Tendulkar was earlier representing Coke's rival brand, Pepsi. |
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